Personal Branding Project
To build a modern, minimalist jewellery brand that communicates elegance, purity, and inner strength through a carefully crafted identity system.
Sparkia is a conceptual jewellery brand inspired by the idea that true beauty is subtle, intentional, and enduring. Created for women who value timelessness and purpose, every piece reflects a story, not just of style, but of soul.
The brand identity was developed to evoke warmth, elegance, and clarity, using a refined color palette, elegant typography, and a minimal logo system to bring the vision to life.
Sparkia’s identity is built on the values of simplicity, sophistication, and soul. The color palette evokes grounded femininity, while the typography and logo offer a quiet strength.
Each element—from the logo to the packaging—was carefully curated to create a brand that feels luxurious without being loud. This project showcases not only the visual identity but also the emotion and story that make Sparkia meaningful.
© 2025 Hafsa Razik. All rights reserved.
